The Uncomfortable Author’s Job of Self-Promotion

I completely stink at sales, which is probably one of the reasons I never tried getting a summer job in retail when I was a teenager. This complete aversion to selling anything started when I was eight and joined Girl Scouts. I was so horrified at the idea of having to sell Girl Scout Cookies when the annual campaign rolled around, that I made up a bunch of fake names and addresses on the cookie order sheet, which was obviously pretty unscrupulous, but I was desperate and young enough to think I wouldn’t be caught.

So much for my reasoning. When the boxes upon boxes of cookies arrived, I begged my mother to buy them all. My mother, who was lovely but certainly not a pushover, pulled out my little red wagon from the garage, loaded the boxes of cookies inside it, and walked the neighborhood with me, standing on the sidewalk as I rang doorbells and delivered my sales pitch in a quaking eight-year-old voice.

As authors, I realize we can’t be shrinking violets unless we are wickedly talented like the reclusive J.D. Salinger. For me, the writing is the easy part. Now that my suspense novel is coming out in July (gulp), I’ve got to get out of my comfort zone and start marketing my book in conjunction with my publishing house. I know communications and PR, so it’s not completely foreign territory, but the idea of self-promotion makes me feel like a sleazy used car salesman in an orange polyester suit with a bad comb over.

Okay, still with me? Sorry for the shameless pitch, but I’ve got to snap out of it. So here goes:

My publisher, Kensington Publishing, will be running an Advanced Reader Copy giveaway of my suspense novel, THE LAST TIME SHE SAW HIM, during the month of January on Goodreads.

Enter for a chance to win one of four advanced reader copies that Kensington will be giving away. THE LAST TIME SHE SAW HIM is a hardcover book, the first in a series, which will be officially released in July 2016.

Here’s a short synopsis:

A crime reporter’s young son is kidnapped on the 30th anniversary of her brother’s disappearance, leaving her just twenty-four hours to piece together childhood memories of her final day with her brother, who vowed he would always protect her, and decipher whether sudden reminders of him are clues, leading to her son’s abductor, or merely coincidence.

To enter, click here.

Happy New Year, thanks for bearing with me, and hope you read some great books (and maybe even enjoy a couple of boxes of thin mint Girl Scout cookies) in 2016!

Jane Haseldine


P.S. Here’s the book cover. The last time she saw him revise comp#1

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